The Uganda Advertising Association has launched the 2026 Silverback Awards under the theme The Bold Rise, opening another season of celebrating the strongest advertising, marketing, and communications work from across the region.
For NextCom and the wider Next Media Group, the awards matter because they ask the industry to measure local work against a global standard. They create space for Ugandan ideas to be recognised for more than visibility—for their ability to move people, shift perception, and deliver meaningful results for brands.
Across radio, television, digital, and live experiences, our teams continue to build work in the language and culture of the audiences it is meant to reach. This year, we will be cheering on the industry’s growth while putting forward campaigns we believe deserve their place in the conversation.
May the bold ideas rise.
