When Uganda's favourite band came home, we made sure no one looked away. Killing the noise. Filling the seats. A landmark Kololo concert delivered.After fifteen years away, UB40 Featuring Ali Campbell was returning to Uganda, performing at Kololo Ceremonial Ground on December 21, 2023 to coincide with NBS TV's 15th anniversary. NextCom handled communications for the event in collaboration with NBS TV and Talent Africa — building nationwide anticipation and making sure the room, and every screen, showed up.

The Task

After fifteen years away, UB40 Featuring Ali Campbell was returning to Uganda , performing at Kololo Ceremonial Ground on December 21, 2023, to coincide with NBS TV's 15th anniversary. NextCom was brought in to handle all communications for the event, in collaboration with NBS TV and Talent Africa. The mandate: build nationwide anticipation and fill every seat.

The Ask

Shortly after the grand unveiling, negative publicity surfaced and threatened to derail momentum. NextCom was tasked with countering the noise fast, restoring public confidence, and keeping ticket sales moving, all without losing the excitement the event deserved.

What Was Done

NextCom responded swiftly , neutralising the negative narrative before it could compound. The team ran a sustained communications push across media, social platforms and press, pulling in major partners including Vision Group to broaden reach and reinforce credibility.

The Results

Public confidence was restored. Ticket sales surged, with attendees securing spots well in advance. The event generated widespread coverage across Uganda's biggest platforms and delivered on every promise. UB40 came back. NextCom made sure Uganda showed up.