We turned a go-kart track into a runway and proved culture has no fixed address. Fashion + music + motorsport in one undeniable night, built from scratch as a NextCom IP.Kampala's nightlife had a formula problem. Same venue. Same vibe. Same ending. NextCom blew up the formula — venue as go-kart track, runway as race circuit, DJ booth overlooking it all. Pass The Aux: Meraki Edition was born.

THE TASK

Kampala's nightlife had a formula problem. Same venue. Same vibe. Same ending. NextCom decided to blow up the formula — literally. What if the venue was a go-kart track? What if the runway was a race circuit? What if the DJ booth overlooked it all? Pass The Aux: Meraki Edition was born. A full culture takeover in partnership with Guinness Smooth. The brief was simple and completely unreasonable: put fashion, music, and motorsport in the same sentence. And make it undeniable.

THE ASK

Build an immersive one-night experience that tells a cultural story, creates content worth watching long after the lights go off, and gives Guinness Smooth a real seat at the table of Kampala's youth culture. Oh — and prove that NextCom can build original IPs that travel. No pressure.

"This wasn't just an event. It was a movement. A night where music met fashion, style met sound, and the race never stopped."

WHAT WAS DONE

NextCom flipped everything. The go-kart track became a runway. The DJ booth became a stage. The pit lane became a lounge. Music, fashion, and games ran simultaneously — each one turning up the heat on the others. Then they shot the whole thing like a film — drone angles, neon-lit lifestyle content, dynamic camera movement — so the night could live forever on TikTok, Instagram, YouTube, NBS Plus and Next Radio.

THE RESULTS

Meraki Edition didn't just deliver a night. It delivered a proof of concept. NextCom builds original culture IPs from scratch and makes brands like Guinness feel like they belong, not like they paid to be there.

Uganda got its first race track runway. Guinness Smooth got its most authentic youth moment yet. And Pass The Aux? It just became a movement.