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Campaigns & Live · 2024
Pass The Aux, Meraki Edition
Fashion + music + motorsport in one undeniable night, built from scratch as a NextCom IP.
Event Production
Content Creation
Youth Culture
FMCG
Client
Pass The Aux, Meraki Edition
We turned a go-kart track into a runway and proved culture has no fixed address. Fashion + music + motorsport in one undeniable night, built from scratch as a NextCom IP.
Kampala's nightlife had a formula problem. Same venue. Same vibe. Same ending. NextCom blew up the formula — venue as go-kart track, runway as race circuit, DJ booth overlooking it all. Pass The Aux: Meraki Edition was born.
Kampala's nightlife had a formula problem. Same venue. Same vibe. Same ending. NextCom blew up the formula — venue as go-kart track, runway as race circuit, DJ booth overlooking it all. Pass The Aux: Meraki Edition was born.
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