← All work

Campaigns & Live · 2024

Pass The Aux, Meraki Edition

Fashion + music + motorsport in one undeniable night, built from scratch as a NextCom IP.

Event Production Content Creation Youth Culture FMCG
Pass The Aux, Meraki Edition

Client

Pass The Aux, Meraki Edition

We turned a go-kart track into a runway and proved culture has no fixed address. Fashion + music + motorsport in one undeniable night, built from scratch as a NextCom IP.

Kampala's nightlife had a formula problem. Same venue. Same vibe. Same ending. NextCom blew up the formula — venue as go-kart track, runway as race circuit, DJ booth overlooking it all. Pass The Aux: Meraki Edition was born.

More in Campaigns & Live