A back-to-school campaign with the strategy of a market leader.Product storytelling that hits a shelf, a phone and a school lunchbox — bilingual, joyful, made for Ugandans specifically.

THE BRIEF

Jesa Jus — Uganda's beloved kids' juice brand — needed to own the back-to-school season. The ask: create content that was joyful, colourful, and spoke directly to kids and parents in a language they loved.

WHAT WE DID

We went full energy. Full colour. Full fun.

'BACK TO JUS' — a campaign theme we created that made the juice feel like a school essential, not just a snack. Bold typography. Animated stationery characters. Real Ugandan school kids. Shopping trolleys. It was loud, joyful, and impossible to miss.

'Just Say Jus!' — a second campaign line that positioned Jesa Jus as the universal answer to breaktime. A skateboarder kid. A helmet. Pure adventure. The product in hand. Natural. Fun. Aspirational for young audiences.

'BACK TO JUS' (Term version) — we added a giant alarm clock, school books, and the line: 'Make every breaktime fun, healthy and tasty this term.' Parents loved it. Kids wanted it.

A juice brand with the energy of a playground. Made in Kampala. Loved by Uganda.