ICEA Lion Uganda

An insurance brand that felt human. That's the work.

THE BRIEF
ICEA LION covers insurance, pensions, and investments a category most Ugandans find either confusing or irrelevant. The brief: make it relatable. Make it urgent. Make people care.

WHAT WE DID
We created content that met people where they were in their daily conversations, concerns, and curiosities.For the MSO product, we positioned it as access to global medical expertise from Uganda. "OPEN DOORS TO GLOBAL EXPERTISE." Specialist opinions. All accessible locally. Compelling visual. Clear CTA.For financial literacy, we turned geography into a trivia moment a clean, beautiful 3D globe with Uganda's flag, asking a question most people couldn't answer. Engagement bait done right.For safety awareness, we reframed the insurance conversation through a water safety campaign. "STAY AFLOAT. SWIM SAFE. PREVENT DROWNING." Practical tips. Brand-aligned. Community-first.

THE RESULT
An insurance brand that felt human.