Guinness Smooth, #BlackShinesBrightest
The Work
Pre-launch hype + cultural content engineered into a national statement.
Pre-launch hype and cultural content for Guinness Smooth — engineered into a national statement under #BlackShinesBrightest.
Before the pour hit the shelves, the culture had to feel it. NextCom built the heat that turned a product launch into a national conversation.
Before the pour hit the shelves, the culture had to feel it. NextCom built the heat that turned a product launch into a national conversation.
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