A milestone campaign for dfcu Bank at 60 — heritage reframed for a digital-first audience under #dfcuAt60.Sixty years is a story worth telling. NextCom turned anniversary into always-on content that made a legacy brand feel current without losing the weight of its history.

THE BRIEF

Sixty years is a massive deal. dfcu Bank one of Uganda's oldest and most impactful financial institutions was turning 60. They needed the internet to feel it. Not a press release. Not a corporate video. A real, living, breathing moment that Uganda would talk about.

They called NextCom

WHAT WE DID

We didn't announce the anniversary. We engineered a conversation.

We started with a Conversation Starter a social post seeded organically to spark curiosity without giving the game away. People were already talking before they knew why. Then came the Cross-Platform Amplification. Twitter. TikTok. Instagram. Facebook. Everywhere. We pulled in key influencers and let the content breathe naturally across platforms, keeping it authentic and not salesy.

Then the Reveal. A video drop that connected the dots and made it all make sense. The internet had been warmed up. The reveal landed hard.

To close the loop, NilePost ran the article. Media. Social. All synchronized

THE NUMBERS

Reach:  714,000+

Engagement:  2,400+

User Generated Content:  +1,407 pieces

Ad Value Equivalent (AVE):  $72,160

A 60-year-old brand. A campaign that felt 2024. That's NextCom.