FINCA
Uganda
- Client
- FINCA Uganda
- Services
- Brand & Creative
- Industry
- Banking & Finance
- Date
- 2024
A microfinance brand that looked like fintech. That's the creative work NextCom delivers.
THE BRIEF
FINCA Uganda a microfinance institution building tomorrow together needed social content that made their financial products feel accessible, modern, and desirable to everyday Ugandans. Cards. Accounts. Digital payments. Real people. Real money goals.
WHAT WE DID
We designed a full suite of social media creatives across multiple product lines and seasonal moments.Valentine's Day? "Buy a gift for your Valentine using your FINCA Visa Card." Clean layout. Gift boxes. The card front and centre. For fixed deposits: "Work Smart. Open a FINCA Fixed Deposit Account and let your money work for you." A padlocked vault. A measuring tape. Smart, visual communication.For the Ku Ssimu savings account: "Earn Interest On Your Interests!" bold, punchy, memorable. For bills: "Dial *203# to pay bills from your FINCA Account." Simple. Functional. Beautifully designed.We also explored 3D creative for FINCA including a branded mascot concept and experimental glitch-effect visuals —pushing the brand into bold, contemporary territory.
THE RESULT
A microfinance brand that looked like fintech.
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